The Copywriter - Lyndon Barnett
“What makes a good copywriter?” I believe the answer lies in the writer’s personality. If the writer has an engaging, dynamic personality then they can translate their enthusiasm for life in their writing. After all, successful copywriters convey emotion in their copy that inspires others to share their passion.
Lynce is driven by the Sydney-based copywriter, Lyndon Barnett, who has worked both locally and internationally crafting copy for the web, print and video.
My official qualifications include a Masters Degree in Journalism from UTS, where I topped the year in 2006 and an undergraduate Arts Degree from Sydney University.
As a freelance writer I’ve worked with a range of different industries and organisations. On the other hand, I was engaged to work in-house for Groupon, Media Farm and Flight Centre Ltd.