Website copy works best when it’s written as a dialogue between you, the business owner and your potential clients. Think of your website as the start of a conversation that will lead to welcome discoveries and new customers purchasing your products or using your services.
As a digital copywriter, I treat every site as unique and create web content that’s specially tailored to your business. Before writing the web copy, we’ll chat about your online presence – we’ll discuss the tone of the copy and your competitive advantages.
So that I can tailor the language and style to speak directly to your clients, we’ll also talk about the target demographic and exactly who the audience is that I’m writing for. Essentially, I’ll personalise the copy so that the reader feels special and inspired to contact you.