The Professional Copywriter
An ability to write in any style, tailor copy for different demographics and know how to play on emotions are essential skills for a copywriter. Flexibility, a good sense of humour and broad life experience are necessary attributes. In these articles, I’ve put together the factors that contribute to my ability to work as a professional copywriter.
Writing as Creativity
Writing is a creative pursuit. So what is creativity and how does creative cross-fertilisation assist writers? Read the full article…
The Travel Writer
As Australians we love to travel. It broadens our minds and pushes our limits. But how does travelling make better copywriters? Read the full article…
Journalistic Skills
While many students study journalism at University with the aim of being journalists, I believe the skills obtained during the course translate fluidly to copywriting. Read the full article…
The Sydney Copywriter
Sydney is an inspirational city for any occupation. But for a copywriter it's a true blessing. Check out my top ten places in Sydney that inspire my writing. Read the full article…
The Freelance Copywriter
Working as a freelance copywriter and an in-house writer are mutually supportive - to ensure my skills are constantly challenged and kept razor sharp. Read the full article…
New Year's Eve - A Copywriter's Night of Inspiration
For me, New Year’s Eve is an inspirational evening - I always spend the night in a foreign land, doing something amazing to propel my imagination forward into the New Year. Check out the destinations where I have spent New Year’s Eve since the millennium. Read the full article…