Web Copywriting Info
Based on my own observations as an experienced web copywriter, I've written the following articles to share my thoughts on web copywriting. I hope the articles demystify the various aspects of writing for the web.
The Web Copywriting Process
As an experienced copywriter, I've developed work methods that makes sure I deliver quality copy for my valued clients. Read the full article…
The Content Writer
Click onto any website and the chances are you’ll see content. But what exactly constitutes content in a corporate online environment? Read the full article…
The Home and About Pages
The Home and About Page feature on every website, so it's important to maximise their impact for your benefit. Read the full article…
The Keywords - An Essential Element in SEO Web Copywriting
The all important keywords underpin the SEO for any site. But how do the keywords actually work? Read the full article…
Your Competitive Advantage
Identifying what sets your business apart from the rest is the key message you website needs to say. Read the full article…
What are you actually selling?
More often than not, what you're actually selling is your product's benefits. Read the full article…
The Call to Action - Have a Read
Even the most adventurous web surfer needs a little prodding. Read the full article…
The Website Tone - An Important Consideration
It's important to get the tone right, so that your target audience relate to your business. Read the full article…
Blog Articles - The Journalist Approach
Including informative blog articles on a corporate website is a great way to keep clients informed of developments in your industry - but consider using journalistic skills to craft more authoritative articles. Read the full article…
Top 10 Tips for Writing a Great Corporate Blog Article
As the blogosphere continues to mature, readers demand a higher degree of professionalism in the blog articles published by companies. Check out my top ten tips for writing a great corporate blog article. Read the full article…
Top 10 Tips for Writing a Great Travel Blog Article
Good travel blog articles should capture the reader's imagination and transport them to the destination topic at hand. Check out my top ten tips for writing a great travel blog article. Read the full article…
Top 10 Tips for Writing a Great Social Media Post
As social media continues to dominate marketing strategies, crafting a killer social media post is becoming more and more important. Check out my top ten tips for writing a great social media post. Read the full article…
Connect to Your Customers
As a business there are ways of using web technologies to your advantage. Read the full article…