In my mind, print is the purest form of writing. You need to convey emotion, enthusiasm and empathy through the use of the written word exclusively. Obviously these days, the design of the piece also plays a part but without well-written material, the reader will fail to be inspired.

As a print copywriter, I understand how to tailor copy for the various types of print material including traditional brochures, pitch and tender documents. I can also write press releases for companies that wish to trumpet their success to the media to generate publicity.