Written from Experience

Powerpoint Presentations That Inspire

Crafting an engaging powerpoint presentation that holds your audience’s attention is possible.

We’ve all sat through tedious presentations, dreaming of the moment the torture will end so we can just move on with our lives. Bullet point, after bullet point dominate the approach. Despite the perception, it is possible to craft a powerpoint presentation that will not only impart information, but will inspire and enthuse your audience. It’s all in the approach.

A presentation by its very nature is a visual medium. It’s something to look at. In the same way as a video is visual and you’d never dream of presenting a corporate video as a string of bullet points. By approaching your presentation as a piece of visual communication that complements the speaker, then you use the medium to re-enforce your key messages, not to dictate or replicate them.

It’s therefore, far better to use graphics, images, icons on the slides that accompany your speech. In this way, your audience are seeing a visual representation of your messages, while hearing the audio explanation. This is strictly a bullet point-free zone. The powerpoint program also has a section to include your notes on your screen, while the images appear for your audience.

The Sydney-based graphic presentation company, PowerfulPoints specialise in producing high-end quality powerpoint presentations. PowerfulPoints Director Lee Featherby said, “The theory says that we can’t read and listen at the same time: we can only do one or the other. Therefore by using the medium to its visual and audio potential ensures that audiences are kept engaged.”

As a copywriter, I regularly write powerpoint presentations - by scripting each slide's text, images and speaker’s notes. All three elements complement each other, without competing for attention. I also formulate the overall structure and place title slides at the appropriate moments.

So if you need a powerpoint presentation that will hold your audience’s attention and leave them enthused, give Lyndon a call at Lynce.

Read more articles on print copywriting.